FounderLucio Carli

A BRAND THAT IS NOT BORN FROM MARKETING

When I founded Mediterranea Cosmetics I made a precise commitment to myself: to create a project based on quality, with the health of our customers' skin at its core, to offer them beauty and well-being in every situation and for every need, without ever losing sight of our identity. We are Italian and Mediterranean, we have strong roots and, at the same time, an ever-open gaze on the world.
We love clarity: in words, in product creation, in customer relationships.
Because the birth of Mediterranea, in March 1997, was not a planned operation, but the fruit of a well-defined objective: to create original and effective cosmetic formulas, with passion and enthusiasm.
Since then, a lot of progress has been made, with many fixed points and some milestones that live every day in the work of the entire Mediterranea team.

Our Decalogue

1
Loyalty to a name and a place

For Mediterranea, history is not a dead letter but a daily source of inspiration.

2
The search for harmony. Harmony in the search.

For Mediterranea, “nature” means something very concrete.

3
A laboratory overlooking the sea. A team overlooking the future.

Who said that laboratories have to be cold and inhospitable places?

4
Simplicity. The finest fruit of selection.

Creating quality products while respecting people and nature, starting from simple natural ingredients and knowing how to transform them with intelligence.

5
Passion. An ingredient with no expiry date.

Life is complex and difficult. Life is beautiful and exciting. In the daily swing between these two truths, there is one thing we should never deny ourselves: passion.

6
Dynamism. Something that truly does good.

Mediterranea believes in innovation. Not innovation for its own sake, but the ability to keep finding new solutions.

7
Closeness. Not just in words.

Mediterranea communicates with empathy and sincerity, but this is not simply a matter of words.

8
Italian Spirit. A beautiful destination.

Mediterranea’s Italian spirit is not so much a starting point as a daily achievement. Something to be earned and deserved.

9
The Mediterranea Woman. Everything is for you.

The Mediterranea woman is an idea, an image, but at the same time something very real and concrete.

10
Happiness. A big word - actually, a huge one.

Trying to be happy and trying to spread happiness around us seems to us the most meaningful thing to do in this life.

The beauty laboratory is Mediterranea’s signature. Our research team creates innovative cosmetic treatments in perfect synergy between nature and science, to respond to the different needs of women at every age.

Beauty is a journey that knows no age, only wonderful stages of growth and radiance.

Daniela Bottino - Marketing & Sales

The Mediterranea Woman. A little singular, a little plural.

Every woman contains many women. Fortunately.

Our customers, in particular, look to our products to meet a variety of needs, which change with age or even simply with the seasons. That is why we must never stop seeking solutions designed for them: women who are similar in many ways, yet different from one another.

Never lose our compass.

After a long and complex process of rationalisation, we have identified three key areas within our offering.